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I like the ad. It think comparative advtreising, if not done correctly could do your brand more harm than good. It can get old very quickly. In this case it was cleverly done.Who remembers the series of ads (from the 80s I think) where a Merc went over Chapman’s Peak and the driver survived. Later, BMW ran an ad showing their car driving along the same part of the road, where it said, We take the bends . Still later, Land Rover drove their vehicle up the cliff which the Merc went down. We still studied this series of ads as part of our marketing course. They all got great exposure, even the Merc, got added exposure after they finished paying for their ad.I enjoyed your sense of humour Stii.